Ulrich Boulon is a former Burberry digital product designer working closely with creatives and e-commerce teams. Our goal with Burberry was to marry digital and state of the art experiences with best-in-class functionality, reinforcing the online shopping and in-store experiences. The site and campaigns were designed across detailed interactive wireframes. responsive, comprehensive direction and design, to ensure perfect translation of design to execution.
Services:
Digital Product Design (Web + App)
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The goal of this campaign was to highlight a new product launch, DK88 bag, then bring additional growth from untapped platforms (ie messaging platforms) and customers’ journeys focusing on mobile, as this platform represents 68% of our traffic.
Website Redesign
FUlrich Boulon was responsible for the user experience design focused on generating desirability & traffic via seasonal campaigns and the continuous improvement of the most profitable digital platform, Burberry.com.
The following case study concentrates on the creation and evolution of the “platform” related features on burberry.com and in store, participating in the increase of digital revenues by £20 millions and maintaining the traffic.
Find products in (nearest) store
Providing the ability to customers to see product availability in store and pre-order products online in order to insure incremental sales (£12 million since launch).
Ability to surface store stock lookup data within the sales associate tool so they can better reach out to their customers
