In the past years there have been changes in the way we use our devices.

This talk will give you an introduction of the psychology behind decision making and behaviour change to help creating lasting and repeatedly satisfying experiences.

I'm going to take you around 4 big themes: Choice, Simplicity, Value and first time experience

For the first time ever people are using messenger apps more than social networks. So, logically, if we distribute online, we want to build where the people are. This provokes new possibilities of interpreting Artificial Intelligence through the context of Chatbot, overseeing the opportunities and the impact into our ways of thinking. Appearing as a non-visual layer enabling learnings and predictions, Ulrich discusses how these Conversational User Interfaces can be used by designers, thinkers, analysts, marketers and others for future gazing - bringing order to the complex world we live in, making it a customer centric storytelling for anyone.

In the past years there have been changes in the way we use our devices we digest information and interact with the online community.

This talk will give you an introduction of the design thinking principles that keeps the end -user (customer) at the heart of all operations and how it could help creating lasting, repeatedly and satisfying loyalty experience.